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Authenticity Is the New Marketing Strategy – Here’s Why | TFOS E13

What does it really mean to market with authenticity? Amanda Rubin, CRO at Wildfire, shares how brands can build trust, not just impressions, by engaging communities where they live, like Discord. From GTM strategy to personal leadership, this episode blends insight with impact.



Key Takeaways:

 

  • Why trust—not ads—is your real competitive edge.
  • How to connect with Gen Z through authentic community engagement.
  • The difference between marketing and branding (and why it matters).
  • Lessons in leadership, imposter syndrome, and finding purpose.


A must-listen for anyone shaping brands, careers, or communities.

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