Traditionally, sales engagement platforms have been applications that require a bi-directional sync with your CRM to share and update prospect and customer data and records. This may not initially seem like an issue but it often leads to data in your CRM not being tracked accurately all the time. Inaccurate CRM records can lead to inaccurate CRM reports, which can ultimately hinder your ability to make critical business decisions based on your sales data and information.
To eliminate this pain, we built our sales engagement platform, Conquer Cadence, directly in Salesforce – making it the only truly native sales engagement platform on the market. Among the other benefits noted below, having continuous consistency of data between Salesforce and your sales engagement platform is of paramount importance to most large enterprises.
Why should you care?
A truly native sales engagement platform offers unique benefits to your sales organization that a traditional and non-native SEP simply cannot provide.
Here are the top 5:
1. No Bi-Directional Data Sync. Ever.
A truly native sales engagement platform is built and resides directly inside your CRM, so you never need to sync data back and forth between two different applications. Traditional SEPs are separate applications and require a regular bi-directional sync to update information in Salesforce, because the data is actually modified in the separate sales engagement application and must then sync back to the CRM. This leads to customer and prospect data being inaccurate in your CRM, especially if your SEP is unable to sync data to all your fields and objects, both standard and custom. A truly native design eliminates this issue completely by keeping all data accurate and automatically updated in real time in the same place you are already working, your CRM.
2. No New Applications for Sales Reps to Learn & Use
Your CRM is the single source of truth for sales data, with a familiar user interface. With a truly native sales engagement platform, your sales reps never need to leave that single and familiar source of truth as there are no additional applications to learn or use. As such, sellers spend less time on training and needlessly switching between apps, and more time on what they do best – selling.
3. Seamless Access™ Omnichannel Communications
When using a truly native sales engagement platform like Conquer Cadence, your sales reps have all their omnichannel access (email, voice, text, social, video) available from within the existing CRM they already use on a daily basis. You never have to worry about your sales team’s activity not being logged in Salesforce because all of their communication is automatically logged on customer and prospect records, with no manual intervention required.
4. Always Accurate Reports
Reports from your CRM are used to make critical business decisions. With a truly native sales engagement platform, the data from your prospect and customer interactions is always accurately captured, which also means your CRM reports are always accurate. Due to limitations of a bi-directional data sync, this is not the same for other SEPs as the sync could break, go down, create conflicting updates or simply not match with all of your Salesforce fields and objects. When you use an SEP with truly native design, you can trust that your significant business decisions are being informed by consistently valid data and insights.
5. No New Headaches for Your IT & Security Teams
A truly native sales engagement platform is built and resides directly inside your CRM, so you never need to sync data back and forth between two different applications. Traditional SEPs are separate applications and require a regular bi-directional sync to update information in Salesforce, because the data is actually modified in the separate sales engagement application and must then sync back to the CRM. This leads to customer and prospect data being inaccurate in your CRM, especially if your SEP is unable to sync data to all your fields and objects, both standard and custom. A truly native design eliminates this issue completely by keeping all data accurate and automatically updated in real time in the same place you are already working, your CRM.
See Conquer Cadence in Action
Now that you understand the benefits of a truly native Sales Engagement Platform, it is time to see it for yourself. You can take a quick look at Conquer Cadence via our self-guided product tours here, or request a meeting with our sales team who can put together a demo based on your wants and needs.