What is Revenue Engagement?

The fastest way to streamline revenue operations, increase productivity, and enable digital-first teams to conquer their day.

Conque Revenue Engagement
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The Rules of Engagement Have Changed

Acquiring and growing revenue is a repeatable and connected process that doesn’t just end once the sale is closed-won. Revenue teams need end-to-end solutions that are simple, flexible, and secure. With Conquer, teams have the flexibility to meet prospects and customers on their terms and the tools to make sure they get on their calendar.

Revenue is Not One-Dimensional

In order to sell and serve in a way that meets and exceeds buyer expectations, businesses must break down silos that remain around specialized roles, platforms, and reporting to drive growth and create a seamless customer experience.

How to Win in the Revenue Era

Unlock the full capabilities of your revenue team. For too long updating CRM and logging tasks have burdened sales, service, and support teams. Manual data entry and complex sales processes have led to seller frustration and burnout. In addition, they have only added friction within the buying process and created a reporting nightmare. 

Revenue teams need end-to-end solutions that are simple, secure, and easy to scale, now more than ever. They need solutions that automate the busywork and guide sales and service teams to the next best activities and actions for the best-desired outcomes.

Customer-facing teams need the ability to do six things:

  1. Execute Touchpoints: Orchestrate inbound and outbound communications across voice, email, text, social, and more from inside of your CRM.

  2. Plan Cadences + Triggers: Guide sellers across channels, messaging, and timing. Use triggers to automate actions, progress leads, or start cadences.

  3. Improve Efficiency: Automate manual tasks, accelerate enablement, and improve sales velocity by eliminating unnecessary clicks and keystrokes.

  4. Track Outcomes: Monitor team performance based on touchpoint outcomes, then use advanced analytics to standardize and optimize.

  5. Measure Impact: Correlate activities to real business results and measure your performance by channel, message, cadence, and team.

  6. Optimize for Growth: Enhance team feedback loops and leverage activity, outcome, and engagement data to surface key insights.

Make operations a competitive advantage. Ops teams play a critical role in growing business and delivering excellent customer experiences. Most tech stacks are a complex web of integrations and separate platforms. Without a firm grasp on revenue operations, this can quickly lead to an increase in drag across sales, service, and support, as well as a  nightmare of siloed information, duplicate data, and compliance challenges.

When looking to overcome this chaotic mess of systems and tools, teams must consolidate platforms to unify the entire customer journey into one seamless experience.

To connect every customer detail, every touchpoint, and every channel across the entire revenue team and customer journey teams need the following capabilities:

Transform every interaction into an opportunity. If you believe that Content is King, then in the Revenue Era, Context is Queen (and we’ll leave it to you to debate who runs the castle).

B2B buyers have come to expect the same level of personalized, consistent experience they get from leading B2C brands. The type of meaningful context that creates a truly positive buying experience and forms a relationship with a unified brand that gets stronger with every interaction.

Yet, the way that enterprises sell and serve customers is out of sync with that reality. Businesses remain siloed around specialized roles, business units, functions, tools, and platforms.

The left hand doesn’t know what the right hand is doing. And the customer relationship falls apart.

To drive growth and maximize lifetime customer value through expansions, up-sells, and renewals, it’s critical to deliver a seamless customer experience. How? By providing customer-facing teams with a shared context—connecting every dot, every touchpoint, every detail across the entire customer journey.

In order to accomplish this, revenue teams require end-to-end solutions that enable the following capabilities:

The Three Pillars of Revenue Engagement


Establish processes and cadences that make exceptional execution a habit, from outbound prospecting to account management, renewals, or inbound support.


Engage in meaningful ways with prospects and customers. Personalize sales and service messaging and channels based on data-driven insights and complete reports.


Streamline workflows, reduce context switching and automate busywork in order to free up customer-facing teams to deliver great customer experiences.

What is Sales Engagement?

Sales engagement is more than just outreach. It’s giving your team the tools they need to gain access, generate more pipeline, and boost productivity.

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Accelerate Outbound Engagement and Improve Inbound Lead Response Times


Increase in Meetings Booked


Increase in Sales Productivity


Increase in Total Pipeline Creation

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Deliver great customer experiences across your contact center, whether service, sales, or support. Decrease wait times, accelerate business processes, and boost contact center performance.

These guys really care about their customers as much as they do their product. The Conquer team has definitely gone above and beyond my expectations!

Oscar Martinez

Sales Operations, Reporting Specialist
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