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The Evolution of Sales in a Post-COVID World | TFOS E17

What does modern selling really require in 2025? Shannon Schaul, founder of SKS Advisory, shares how empathy, hybrid skills, and purposeful leadership are reshaping sales and why old mindsets no longer work.

Key Takeaways:

  • Why empathy and real conversation matter more than ever.
  • Outdated sales habits that are holding teams back.
  • The problem with traditional sales training and how to fix it.
  • Why “hitting pause” can be a powerful leadership tool.


A timely episode for leaders and reps ready to evolve with today’s buyers.

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