Salesforce is the backbone of thousands of sales, service, and marketing organizations, but what makes it truly powerful are the apps that extend its core capabilities. With the right Salesforce apps, teams can automate workflows, analyze customer data in real time, and accelerate revenue growth.
Here’s an expert look at the best Salesforce apps available today, organized by how they actually improve performance for real business users.
1. Conquer: Native communication and sales optimization
Conquer is one of the few fully native Salesforce apps designed to unify calling, email, and activity tracking directly inside the CRM. Instead of toggling between dialers, email tools, and CRMs, users can call, email, and track all activity directly inside Salesforce.
Because everything happens natively, reps save hours weekly while leaders get complete activity data in real time. For inside sales and enterprise teams, this removes one of the biggest productivity drains: context switching.
Companies using Conquer typically see better data accuracy, faster response times, and improved coaching visibility across pipelines. It’s an ideal foundation for any Salesforce-driven sales stack.
2. Ebsta: Relationship and pipeline intelligence
Ebsta gives teams visibility into relationship health across their Salesforce database. It tracks email and calendar activity automatically and builds a “relationship score” for every contact, helping reps focus on accounts that show genuine engagement.
The app also correlates engagement data with revenue outcomes, providing clear forecasting signals without extra spreadsheets. For teams focused on account-based selling or long deal cycles, Ebsta turns hidden signals into actionable insight.
3. Scratchpad: Fast notes and opportunity updates
Scratchpad is one of the most loved Salesforce apps among AEs and SDRs because it makes updating Salesforce as fast as taking notes. Reps can edit pipeline data, log notes, and add next steps in seconds without navigating Salesforce’s interface.
Everything syncs automatically, meaning no more end-of-week data cleanup or missing fields. Managers get live data accuracy, while reps spend less time in admin tools and more time in deals. It’s a simple but powerful fix to one of Salesforce’s most common pain points.
4. Slack Sales Elevate: Real-time alerts and deal collaboration
Slack Sales Elevate connects directly to Salesforce, giving teams live alerts on pipeline changes, closed deals, or task reminders. Managers can get instant updates when big opportunities move stages, while reps get follow-up nudges without leaving Slack.
This app helps teams collaborate around deals instead of dashboards. By bringing Salesforce data into the channel where people already work, it shortens response times and keeps everyone accountable.
5. Grain: Meeting insights and AI summaries
Grain helps teams turn meetings into searchable, shareable data. It integrates with Salesforce to log meeting highlights, action items, and summaries, giving every rep a fast way to capture context without manual transcription.
For customer-facing teams, it ensures that critical information from demos and reviews doesn’t disappear in private notes. Grain is especially valuable for organizations that want to connect conversation insights with CRM records or coaching tools.
6. LeanData: Lead routing and revenue operations
For companies with complex sales structures, LeanData remains an essential Salesforce app. It automates lead routing, matching, and territory management, ensuring every lead reaches the right rep instantly.
The platform’s flexibility means RevOps teams can build sophisticated logic without code, keeping routing rules aligned with real-world changes in sales coverage. With LeanData, response time and conversion rates improve significantly, especially for high-volume inbound pipelines.
7. Revenue Grid: Efficient email tracking
Revenue Grid integrates directly with Salesforce to track email engagement, automate sequences, and guide reps through deal progression. It offers contextual prompts based on deal history and activity, functioning as a “sales GPS” inside Salesforce.
Unlike standalone email trackers, it uses CRM data to recommend next steps or identify stalled deals. It’s especially useful for teams scaling outbound sales while maintaining personalization and compliance.
8. DocuSign: Digital signatures and contract visibility
DocuSign continues to be a must-have for Salesforce users managing contracts or proposals. The app allows reps to send, sign, and store agreements directly within opportunities, reducing delays and admin overhead.
Its biggest advantage is visibility: every stage of the contract process syncs to Salesforce records. This makes it easier for sales, finance, and legal teams to track status and reduce friction at the close stage.
9. ZoomInfo: Data Enrichment and Intent Signals
ZoomInfo’s Salesforce integration keeps CRM data clean, current, and actionable. It enriches lead and account records with verified contact information and intent data, helping reps target buyers showing real interest.
For teams running multi-channel outbound campaigns, this saves hours of research and ensures outreach is always based on accurate data. Combined with Conquer or similar communication tools, it forms a strong data-to-action workflow.
10. Asana: Project management connected to deals
Asana for Salesforce bridges the gap between closed deals and customer delivery. When an opportunity is marked “Closed Won,” Asana automatically creates a project with pre-defined tasks for implementation or onboarding.
This alignment prevents post-sale drop-offs and keeps customer-facing teams informed from day one. For SaaS and service-based businesses, it’s one of the best Salesforce apps to connect sales and operations.
How to build a smart Salesforce stack
The most successful teams in 2026 aren’t using hundreds of Salesforce apps, but a small set of tightly integrated ones. In sales, a strong stack combines five layers:
- Data enrichment (ZoomInfo)
- Communication and workflow automation (Conquer)
- Relationship and insight tracking (Ebsta, Scratchpad)
- Collaboration and notification (Slack Sales Elevate, Grain)
- Execution and delivery (Asana, DocuSign)
Together, these layers ensure a smooth flow from prospecting to post-sale handoff without duplicate data or manual work.
Honorable mentions worth exploring
Beyond the staples above, several Salesforce apps are gaining attention for their niche capabilities and forward-thinking use of AI.
Highspot continues to be a very strong sales enablement tool, embedding content insights directly into Salesforce records to show which collateral actually influences deals.
Copado is increasingly popular among Salesforce development teams for release management and DevOps automation, ensuring faster, safer deployments across orgs.
AI-driven assistants like Fireflies.ai and Avoma are quietly reshaping how meeting intelligence connects to Salesforce, offering real-time transcription, sentiment analysis, and action item syncs that extend far beyond note-taking.
Aircall, another native communication layer, remains a solid choice for smaller sales teams seeking a plug-and-play dialer experience directly inside Salesforce.
These tools might not appear on every “top apps” list, but they represent where the ecosystem is heading: intelligent, tightly integrated, and workflow-aware.
Why the best Salesforce apps depend on your workflow
There’s no single formula for the perfect stack. The best Salesforce apps depend on your team’s structure, tech maturity, and go-to-market model. What matters most is integration depth, user adoption, and measurable impact.
In 2026, the biggest trend won’t be adding more tools but consolidating them. Businesses are already reducing app sprawl and prioritizing systems that combine multiple functions under one roof. The rise of AI-powered apps is accelerating this shift, as more teams demand actionable insights, not just data capture.
For growing organizations, this means every new app should pass three filters:
- It fits into existing workflows.
- It delivers measurable time savings or revenue impact.
- It enhances (not fragments) data integrity.
Salesforce is evolving into a connected intelligence platform, not a standalone CRM. The apps that thrive will be the ones that merge automation, visibility, and action; exactly where tools like Conquer deliver value today.
Final thoughts
Salesforce has reached a point where success is no longer defined by how many tools a team installs but by how well those tools work together. That’s why the most effective Salesforce apps in 2026 are extensions of how teams communicate, automate, and make decisions.
Conquer fits squarely into that evolution. Built natively inside Salesforce, it connects every conversation, follow-up, and task without forcing reps to switch tools. It gives leaders real-time visibility, ensures cleaner data, and eliminates one of the biggest productivity barriers in modern sales.
Ready to see how Conquer can simplify your stack and help your team sell faster? Book a quick demo today.
Frequently asked questions
1. What are Salesforce apps?
Salesforce apps are add-on tools built to extend the platform’s functionality. They integrate directly into Salesforce to automate workflows, capture communication data, analyze performance, and connect other business systems for a unified sales and operations workflow.
2. How do I choose the right Salesforce apps for my company?
Start by mapping workflows. Choose apps that integrate natively, automate repetitive tasks, and align with your sales or service processes. Avoid tools that require extra logins or create duplicate data across systems.
3. What new trends are shaping Salesforce apps in 2026?
AI-native Salesforce apps are leading growth, with rising demand for automated insights, call transcription, and guided selling. Companies now prioritize integrated tools that consolidate data rather than adding more stand-alone software.
4. How can Salesforce apps improve team productivity?
Apps that automatically capture calls, emails, and meeting data ensure managers see real activity. Native integrations like Conquer eliminate manual updates, giving leaders reliable reporting and faster coaching insights.
5. Are native Salesforce apps better than external integrations?
Yes, native Salesforce apps generally deliver faster performance and fewer sync issues. Because they run inside Salesforce, data stays accurate, workflows remain consistent, and adoption rates are much higher for daily users.
