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Automated sales sequences across email, phone, and LinkedIn
A sequence on paper does not equal action. Some reps may follow it, while others improvise. The ones following it usually end up stitching it together across three separate tools. Conquer Cadence runs the whole thing inside Salesforce, moving each rep to the next step across calls, email, SMS, and LinkedIn. With it, you won’t find out at the end of the quarter that half the team never worked the play.
A drawer sits in the Salesforce utility bar showing every touchpoint due today, across every cadence a rep is running. It turns dark blue when something is waiting. Reps open it from anywhere in Salesforce, and it steps aside on its own when they place a call.
Managers build cadences by dragging steps into place, then attach the instructions and email templates reps should use at each one. No IT ticket, no admin queue. When the sequence needs to change, whoever owns the process changes it.
Call steps run through Conquer Voice, email steps through Conquer Email, and custom steps cover LinkedIn, SMS, direct mail, or video. Calls complete themselves when the disposition maps to an outcome, and the sequence moves to the next step without the rep marking anything done.
Decision points send prospects down different paths based on how they responded. Exit rules pull someone out of the sequence entirely when an email bounces or a call comes back not interested. Records marked do not call or email opt out skip those steps automatically.
Six dashboards covering adherence, adoption, performance, and rep-level activity, running on Salesforce reports. You can see which reps are completing their touchpoints and which steps get skipped most, which is usually where a sequence is actually breaking.
01
Your top performer already has a process. The gap between them and the rest of the team is usually not talent, it’s that nobody else runs the same steps in the same order. A published cadence makes that process the default, so a new hire in week two works the sequence the way your best rep does.
02
Most prospects don’t fall out because they said no. They fall out because a rep got busy, the follow-up slipped, and then it never happened. The buyer who ignores email but answers a text only gets reached if the sequence includes both and someone actually runs the text step. When the next step is scheduled and waiting in Salesforce, that stops depending on how the rep’s week is going.
03
Every touchpoint completes inside Salesforce as the rep does it, so your reports run on what happened rather than what got logged at the end of the week. When a cadence isn’t producing, you can see whether the sequence itself is wrong or whether the team stopped running it partway through.
04
When a message stops working, whoever owns the process edits the cadence and publishes it. No admin queue, no IT ticket, no waiting for a vendor release. The sequence your team runs in November can be different from the one they ran in August, and you don’t need anyone’s roadmap to make that happen.
05
A/B test steps split a sequence across up to five weighted paths and report on which one moved more prospects forward. Instead of arguing about whether the new opener is better, you run both and read the result out of Salesforce.
When every conversation happens in your CRM, your team responds faster, your data stays clean, and nothing falls through the cracks.
When every rep runs the same sequence, the difference shows up in the pipeline.
Bring the sequence that already works. We’ll show you what changes when it’s the default instead of the exception.