Cold outreach is broken and Ryan O’Hara, founder of Pitchfire, has a bold plan to fix it. In this episode, we explore how paying for responses, not time, is reshaping sales engagement and rebuilding buyer trust.
Key Takeaways:
- Why reply rates have dropped and how to fix them.
- The ethics and effectiveness of paid prospecting.
- How creativity and personal branding drive real connection.
- What the future holds for AI, deal rooms, and outreach.
A must-listen for anyone rethinking how to earn attention and win meetings.
