Social selling is a sales strategy in which businesses leverage the power of their social media accounts to sell directly to their followers and connections.
While the validity of this statement is up for debate, what’s clear is that many businesses are looking for alternate sales methods to reach and convert prospective customers.
One major problem with outbound sales is that businesses have no guarantee that their audience will even want to buy their offerings. Social selling is intended to address exactly this issue. Users who have chosen to view or follow your social media accounts are dramatically more likely to be interested in their products and services.
Social selling likely shouldn’t be your entire sales pipeline, selling on social media can be an invaluable part of the sales engagement process. For example, you can schedule content to be posted at specific times, increasing the amount of sales automation in your pipeline.
Using social selling can also help you get a better handle on your sales analytics. Social media platforms provide a wealth of information about the performance of your content (e.g. the number of impressions or engagements for a given post). This helps you understand which content is most effective so that you can refine your social selling efforts.
Social media platforms are also an excellent opportunity for you to connect with prospects and customers more intimately and to use personalized messaging. For example, you can operate a chatbot that reaches out to prospects and customers who frequently engage with your content, or who have made a recent purchase.
Given the advantages of social selling, it’s no surprise that it seems to be an effective sales technique. According to LinkedIn, 78 percent of businesses that use social selling have higher revenues than competitors that don’t use this tactic, while sales reps are 51 percent more likely to reach their quotas with social selling.
Social selling is an important part of an omnichannel sales strategy that spans phone calls, emails, SMS, and more. Are you looking to improve your own sales pipeline? Conquer can help. Get in touch with us today for a chat about your business needs and a free demo of our omnichannel sales engagement platform.
