The lines between sales and marketing have been blurring for years, but until now, the tools they use have stayed frustratingly siloed. That changes today.
Conquer has officially acquired Full Circle Insights, combining best-in-class sales engagement with gold-standard marketing attribution. Together, we’re bringing to market the first fully Salesforce-native, closed-loop platform for the entire revenue team.
One platform for the entire customer journey
Revenue leaders have long dreamed of a single source of truth—one platform where they can track, measure, and act on every touchpoint across the funnel. With Full Circle’s marketing attribution and Conquer’s sales execution platform, that vision is now a reality.
Everything from first-touch campaign attribution to final-close sales activities happens within Salesforce. No syncs. No delays. No fragmented data.
What this means for go-to-market teams
This isn’t just an acquisition. It’s the creation of a new category: a fully unified revenue operations platform that lives natively inside Salesforce. Conquer and Full Circle Insights together don’t just integrate two functions; they eliminate the disconnect that has long slowed down teams. Here’s what this combo unlocks for modern go-to-market teams:
1. Closed-loop revenue insights—finally delivered
Marketing attribution has historically lived in its own world, while sales execution marched to a different drum. Now, for the first time, attribution, engagement, follow-up, and conversion all live in one connected flow.
Marketers can tie every campaign to pipeline and revenue outcomes with end-to-end visibility. Sales leaders can see what messaging, channels, or touchpoints are actually influencing deals. This isn’t just alignment, it’s shared truth. One system, one journey, one set of insights that powers every decision.
2. Execution without context-switching
No more jumping between platforms. No more waiting for syncs or reconciling data discrepancies.
Sales reps can call, email, or text directly from within Salesforce, while every interaction is logged, tracked, and attributed in real time. Meanwhile, marketers can generate funnel reports, campaign ROI dashboards, and ABM performance views without exporting a single spreadsheet.
It’s frictionless, fast, and always in sync, because it’s built on top of the CRM you already use.
3. Smarter decisions made in the moment
Revenue success today requires agility. Conquer’s real-time engagement engine meets Full Circle’s advanced analytics to deliver actionable insights that drive better outcomes, on the fly.
Marketing can instantly adjust targeting based on campaign effectiveness. Sales can prioritize leads based on true funnel behavior and real-time buyer intent. And leadership can spot drop-off points, measure influence, and optimize the full GTM motion with precision.
Every team gets the data they need and the tools to act on it in the moment, not after the quarter ends.
4. Enterprise-grade compliance, scale, and trust
When your platform is native to Salesforce, you don’t have to worry about the usual risks with data sync issues, privacy gaps, or performance slowdowns.
This combined solution is secure, compliant, and enterprise-ready out of the box. Your data stays exactly where it belongs. Your systems stay lean and connected. And your scale doesn’t come at the expense of speed or oversight.
It’s built for organizations that want to grow without sacrificing trust, integrity, or control.
Why native matters more than ever
Other tools may integrate with Salesforce. But only Conquer is truly embedded in it.
That means your data never leaves the CRM. Your team never toggles between tools. And your reporting never lags or misfires due to bi-directional sync issues.
This acquisition reinforces Conquer’s belief: the best revenue tech isn’t just integrated, it’s invisible. It works where your team already works. It extends what Salesforce can do, not competes with it.
Built for modern revenue teams
Whether you’re a CRO looking to align sales and marketing, a VP of Sales chasing faster conversions, or a CMO trying to prove ROI, this unified platform delivers.
- Sales teams stay in the zone with Conquer’s seamless engagement tools.
- Marketing teams finally close the loop with Full Circle’s robust analytics.
- Leaders get full-funnel visibility—all without ever leaving Salesforce.
It’s everything your revenue team needs, fully connected, deeply integrated, and ready to drive growth.
The future of revenue is connected
This acquisition marks a milestone, but it’s just the beginning. Conquer is building the next generation of Salesforce-native revenue platforms, designed not around departments, but around the customer journey.
And that journey is now clearer, smarter, and more actionable than ever before. So, why wait? Explore what Conquer and Full Circle Insights can do for you and request a free demo today!
