Enterprise sales teams face a unique set of challenges. Whether it’s managing long sales cycles in financial services, aligning complex buyer groups in SaaS, or navigating compliance-heavy environments in insurance, having the right tools is critical. Luckily, sales engagement tools empower teams by taking away some of this load.
A good sales engagement tool can streamline processes, automate routine tasks, and build stronger connections with prospects and customers. In this guide, we’ll explore the top sales engagement tools for enterprise teams, each excelling in specific areas.
1. Conquer: The ultimate all-in-one platform
Conquer redefines what sales engagement tools can achieve by bringing together multi-channel communication, advanced analytics, and seamless CRM integration in one unified platform.
Unlike niche tools that focus on specific aspects of the sales process, Conquer is purpose-built for enterprise sales teams to handle everything—from initial outreach to deal closure.
Key Features:
- Smart integration with email, phone, SMS, and social channels into a single workflow so that reps can communicate without switching tools.
- As a native Salesforce application, it eliminates the disconnect between CRM data and sales engagement, offering a unified view of the customer journey.
- Advanced AI metrics detailing pipeline velocity, customer engagement, and team performance enable leaders to make informed decisions.
- Excels in managing complex, multi-stakeholder sales processes across industries.
Why Conquer Stands Out:
Conquer’s strength lies in its versatility and depth. For example, a financial services firm managing high-value accounts can use Conquer to automate follow-ups, maintain compliance across communication channels, and gain insights to tailor their strategies.
Meanwhile, SaaS companies benefit from Conquer’s ability to manage and accelerate lengthy decision-making processes involving multiple stakeholders.
Limitations:
Conquer’s comprehensive feature set may feel overwhelming to smaller teams or organizations with simpler sales processes. However, for enterprise-level teams, this depth becomes a key strength when managing complex workflows.
2. Salesloft: Ideal for simple pipeline management
Salesloft excels at helping sales teams organize and optimize their workflows. With features like guided playbooks, real-time coaching, and pipeline analytics, it’s a valuable tool for sales enablement leaders looking to scale best practices across their organizations.
Key Features:
- Sales playbooks that provide step-by-step guidance for reps, ensuring consistent execution.
- Call coaching tools include recording and AI-driven insights for improving conversations.
- CRM integrations with platforms like Salesforce align engagement data with broader sales strategies.
Use Case:
Enterprise sales managers in insurance or financial services can use Salesloft to standardize workflows, helping teams manage compliance-heavy processes while improving productivity.
Limitations:
Some users report that Salesloft’s interface can be challenging to navigate, leading to slower adoption. Its strengths in coaching and playbooks are offset by limited multi-channel engagement capabilities compared to other platforms available.
3. Outreach: Best for outbound sales
Outreach is a recurring choice for teams focused on outbound sales activities. Its core strength lies in enabling reps to scale their outreach efforts through automated sequences, personalized messaging, and multi-touch engagement strategies.
Key Features:
- Outreach offers multi-channel engagement (email, phone, LinkedIn) tailored for outbound prospecting.
- It integrates an advanced sequence automation that schedules follow-ups and tracks responses.
- Analytics dashboards to measure campaign effectiveness and identify improvement opportunities.
Use Case:
Outreach is particularly effective for SDR-heavy teams, such as SaaS companies focused on acquiring new business. The platform’s automation tools save time and claim to ensure that no lead goes untouched.
Limitations:
Outreach’s focus on outbound prospecting means it lacks the versatility to manage the full sales cycle. Enterprise teams requiring deeper integration with their CRM or advanced analytics may find their capabilities limited.
4. Gong: Best for conversation intelligence
Gong is the go-to solution for analyzing sales conversations. Its AI-powered platform records, transcribes, and analyzes calls to identify patterns that drive successful outcomes. This makes it invaluable for enterprise teams where customer interactions often determine the success of a deal.
Key Features:
- AI-driven insights on call effectiveness and deal health.
- Call transcription and keyword analysis to identify trends.
- Integration with CRM tools to align conversation data with sales goals.
Use Case:
Gong is ideal for financial services or SaaS companies managing complex deals. For example, a VP of Sales can use Gong to identify common objections in sales calls and train teams to address them proactively.
Limitations:
teams looking for broader engagement capabilities may need to pair Gong with other tools, adding complexity to their tech stack.
5. LinkedIn Sales Navigator: Best for relationship building
LinkedIn Sales Navigator is a powerful tool for building and nurturing relationships with high-value prospects. Its advanced search filters and real-time updates make it indispensable for account-based sales strategies.
Key Features:
- Advanced prospecting tools with detailed account insights.
- Notifications for job changes, promotions, and other lead activities.
- CRM integration to align LinkedIn activities with broader sales engagement efforts.
Use Case:
Insurance companies targeting C-suite decision-makers can use Sales Navigator to personalize outreach and build trust. For example, an account manager can leverage updates about a prospect’s recent promotion to craft a timely, congratulatory message.
Limitations:
While excellent for prospecting and relationship-building, LinkedIn Sales Navigator doesn’t address other critical aspects of sales engagement, such as pipeline management or multi-channel outreach.
Why Conquer is the best choice for enterprise teams
The tools listed above excel in specific niches, but enterprise sales teams often require a platform that can handle the entire sales engagement process. Conquer stands out by delivering everything enterprise teams need in one place:
- Unified Communication Channels: From email and SMS to social and voice, Conquer ensures seamless, multi-channel engagement that simplifies workflows and enhances customer relationships.
- Advanced Analytics: Conquer’s analytics go beyond surface-level metrics, offering actionable insights into pipeline velocity, deal progression, and team performance. This empowers sales leaders to make data-driven decisions with confidence.
- Full CRM Integration: By embedding directly within Salesforce and other CRMs, Conquer eliminates data silos and keeps the entire team aligned on a single platform.
- Scalability and Flexibility: Designed for the unique demands of financial services, SaaS, and insurance industries, Conquer adapts to complex sales cycles, compliance needs, and large account volumes.
How to choose the best sales engagement platform
Even though many enterprise teams choose Conquer for its all-in-one functionality, it’s important to find the tool that fits your unique needs. What works for one organization might not work for another, so careful evaluation is key. Here are some tips to help guide your decision-making process.
1. Understand your sales process
Begin with analyzing your sales cycle, team structure, and sales workflows. Are you mostly dependent on outbound prospecting or focusing on the nurturing of long-term client relationships?
If your sales process includes many stages with complex handoffs, you’ll want a platform that can support seamless collaboration between teams. Conversely, if high-velocity outbound sales are your focus, tools with robust automation features may take priority.
Pro tip: Map your sales funnel and identify the pain points at every stage. Then, pick a tool that solves those pains directly.
2. Prioritize integration with your CRM
Your CRM is the backbone of your sales strategy, so the engagement platform you choose must be able to integrate seamlessly with it. Integration ensures data flows between systems, redundancies are avoided, and your team has one single source of truth.
This is key for reducing data admin work as well as enhancing collaboration across departments for a unified customer journey.
Example: If your sales teams use Salesforce, find software that natively integrates so that efficiency is maximized. Platforms requiring frequent data syncing or manual imports will impede workflows and cause data inaccuracies.
3. Go for multi-channel capabilities
In enterprise sales, engaging prospects and customers through multiple channels is critical. A good platform should unify these channels and allow the sales representatives to manage all interactions from one place. This reduces friction, ensures consistent communication, and saves precious time.
Questions to ask: Does the platform allow for omnichannel engagement? Can it scale to handle the volume of communication your enterprise team needs?
4. Consider scalability and flexibility
Large account volumes, complex workflows, and cross-department collaboration are commonly dealt with by enterprise teams. This means you must choose a tool that can scale with your organization as it grows. Find flexibility in customization to make sure the platform will be able to adapt to your evolving needs.
Pro tip: Request case studies or references from companies within your industry who have used the platform and how it has scaled for organizations with similar challenges.
5. Look for actionable analytics
Information forms the bedrock for strategic sales. Your engagement platform should be able to use advanced analytics that not only keep records but also provide insight into the velocity of the pipeline, team performance, and customers engaged.
Predictive analytics and AI-driven recommendations are added advantages that help sales leaders make smarter decisions, so you should focus on these offerings as well.
Question to ask: Does this platform give actionable insights associated with your KPIs such as conversion rates or period of sales cycle?
6. Assess usability and adoption
Even the most powerful tool is rendered useless if your team doesn’t want to use it. The sales engagement platform you choose should have an intuitive interface and require minimal training for reps to adopt. Complex platforms with steep learning curves can reduce productivity and cause frustration.
Pro tip: Ask for a demo or free trial to give your team a chance to experience the platform before buying. This will give you an idea of how fast they adapt to the tool and if it fits into their daily workflows.
7. Evaluate compliance and security
Compliance and data security are a must, especially for industries with sensitive information like financial services and insurance. Ensure the platform meets the industry standards and provides strong features for managing customer data securely to avoid costly fines associated with data breaches or leaks of customer PII.
Questions to ask: Does the tool offer audit trails, data encryption, and customizable permissions that can be configured based on roles and compliance?
8. Estimate TCO
Lastly, consider the total cost of ownership (TCO). While the subscription fee itself will be the apparent one, hidden costs around implementation, training, and integrations should also be taken into account. The cost has to be weighed against what a platform can give in return through productivity and revenue growth.
Pro tip: A slightly higher upfront investment in a robust platform can pay off in the long run by reducing the need for multiple tools and improving overall efficiency.
Wrapping up
Choosing the right sales engagement tool is critical for enterprise teams navigating complex industries. While platforms like Salesloft, Outreach, Gong, and LinkedIn Sales Navigator offer specialized features, Conquer delivers an all-in-one solution that simplifies engagement, enhances productivity, and drives measurable results.
If your enterprise team is ready to elevate its sales strategy, Conquer is the partner you need. Learn how Conquer can transform your sales engagement and get a free demo today!
