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Guided Selling for Sales Leaders: 10 Reasons to Leverage Guided Selling in 2023

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Conquer Recognized As A Leader In The 2021 Aragon Research Globe For Sales Enablement Platforms
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Conquer Recognized As A Leader In The 2021 Aragon Research Globe For Sales Enablement Platforms
We are proud to announce Conquer’s has been recognized as a Leader in the 2021 Aragon Research Globe™ for Sales Enablement Platforms. Aragon’s 4th Annual Report ranks 14 major sales enablement providers based on two factors: strategic company vision and performance aligned with achieving that vision.
Within the leader segment, Conquer is also ranked 2nd highest for completeness of future strategy. We are thrilled with Aragon’s acknowledgment, as it underlines our continued dedication to delivering end-to-end, simplified revenue engagement for our customers.
We are proud to announce Conquer’s has been recognized as a Leader in the 2021 Aragon Research Globe™ for Sales Enablement Platforms. Aragon’s 4th Annual Report ranks 14 major sales enablement providers based on two factors: strategic company vision and performance aligned with achieving that vision.

“ With extensive scalability, native architecture, and a robust voice network, Conquer’s omnichannel sales enablement capabilities position it well in the market.”
Jim Lundy, CEO, Aragon Research
Within the leader segment, Conquer is also ranked 2nd highest for completeness of future strategy. We are thrilled with Aragon’s acknowledgment, as it underlines our continued dedication to delivering end-to-end, simplified revenue engagement for our customers.
The sales enablement technology category has surged in popularity over the years, driven by an increase in sales organizations pursuing their digital transformation. In the last 5 years, sales enablement adoption has increased by 343%. As Aragon Research puts it, sales enablement platforms “have become the de facto digital work hub for sales professionals.”

Yes, I want the full Aragon Research Globe™ Report For Sales Enablement Platforms
In the fourth annual report, Aragon Research examines 14 major providers through the lens of how they best enable selling in a post-pandemic economy. More specifically, Aragon Research looks at how complete each provider’s future strategy is, relative to their performance in fulfilling that strategy. Each solution is then plotted into segments for Leaders (highest performance and strategy), Innovators, Specialists, and Contenders (lowest performance and strategy).
Through Aragon’s evaluation process, Conquer was found to have some of the most advanced functionality for cadences and call flows, including support for inbound sales center capabilities and advanced skill-based call routing. Only Conquer delivers all the tools necessary for sales communication and engagement, supported by native architecture and living inside the Salesforce and Microsoft Dynamics 365 ecosystems.
High-performing sales teams are more than twice as likely as underachievers to use guided selling. With Conquer Guided Selling and the Conquer Cadence Utility, Conquer automatically logs the lead status and converts it to an opportunity appropriately as your interactions take place, freeing you up to prioritize further connecting with customers. Simultaneously, the system then also advances the contact to the next step in that active cadence, resulting in a well-orchestrated sales cycle for both the reps and the customers alike. Conquer helps sales engagement become a seamless process of customer interactions, automated logging, and intelligent routing, enabling sellers to focus on what they do best.
Most other sales enablement providers are focused solely on business development and sales development activities centered around gaining access to leads. But when you turn to the Account Executive or Customer Success and Service side of the house, traditionally the result is that everything breaks down. Separate platforms and datasets result in lost context and a feeling of interacting with two separate companies for the customer, causing frustration and missed opportunities. Conquer resolves this issue completely by living inside the ultimate hub, CRM, ensuring everything is in lock-step with each other, regardless of which communications channel, department, prospect, or customer is involved.
Overall, the tech stack simplicity achieved with Conquer cannot be stressed enough. No other provider is able to deliver the same feature set directly inside CRM. With Conquer, teams completely eliminate the messiness of what was previously a necessary evil in database management: separate platforms to maintain, administer, and learn, resulting in data sync issues, information silos, and lost context. All while gaining new insights about their customers and performing as an efficient, truly connected modern revenue team.
Feedback from Conquer sales users:
- “This is it! This is the one interface that we’ve always wanted.”
- “Conquer easily saves me two hours a day avoiding manual tasks!”
- “We’ve never onboarded reps as fast as we did with Conquer. It just makes huge sense. The considerations given to UX and how it layers right inside my Salesforce screen — it feels so intuitive.”
- “This is exactly what I’ve been looking for, and no one was able to show me it until Conquer.”
Today’s revenue teams must function as a cohesive unit, operating from the same platform and data, to deliver the seamless and connected experience that customers have come to expect. A fully native solution driven from a single source of truth, the CRM, is the best step towards true revenue engagement.
Yes, I want the full Aragon Research Globe™ Report For Sales Enablement Platforms
Download the full Aragon Research Globe 2021 Report to see Conquer’s position as a leader for sales enablement platforms.
Conquer Overview
Conquer Cadence is the only Sales Engagement Platform (SEP) to provide full access to all communication channels from inside Salesforce.
Conquer Cadence
Generate More Pipeline & Close More Deals All Within a Single Pane of Glass in Salesforce.
Conquer Voice
The only comprehensive enterprise voice solution for both inbound and outbound teams on Salesforce.
Conquer vs. Integrations
Learn why it matters that Conquer is a native application to Salesforce compared to other SEPs that require integrations with your CRM.
Make Selling Smarter: How to Leverage Guided Selling for Repeatable, Scalable Revenue Generation
Learn how guided selling helps enterprise sales teams develop a repeatable, scalable revenue generation process.
Webinar: How Sales Leaders can Leverage AI Technology
Join Conquer CRO, Greg Moran, on Thursday, June 29th at 12:00 PM EST as he explores how emerging AI technologies critically support the entire B2B sales process, including by streamlining training, improving messaging and communication amongst your team, and by giving greater insight into your larger sales strategy.
Please fill out the form to save your seat!
Cadence Product Overview
Empower your sales team to engage, acquire and retain customers with Conquer Cadence, the only truly native Sales Engagement Platform for Salesforce. Harness the agility of omnichannel communications and reach out to prospects through the method that works best, whether that is voice, text, email, social or video, all from a single interface inside Salesforce. Design multi-step branching cadences with our intuitive drag and drop builder, complete with templates and instructions so your reps always know who to contact, when and through which channel.
Maximizing ROI: How Salesforce.com Native Solutions Save You Money
As a CFO, you’re tasked with making decisions that not only drive growth but also optimize the return on every dollar spent. In today’s business environment, technology investments are critical to achieving these goals, and Salesforce.com is often at the center of those investments.
However, the value of your Salesforce.com investment can be significantly enhanced—or diminished—by the tools you choose to integrate with it. This is where Salesforce.com native solutions come into play. These tools, built directly within the Salesforce platform, offer a range of financial benefits that can help CFOs maximize ROI and minimize costs.
1. Protecting and Enhancing Your Salesforce Investment
Salesforce.com represents a significant investment for any organization, offering a powerful CRM platform that centralizes customer data, streamlines processes, and drives sales performance. However, the true value of Salesforce comes from how well it integrates with the rest of your tech stack. Non-native solutions often require costly and complex integrations that can dilute the value of your Salesforce investment.
Choosing Salesforce.com native solutions ensures that your tools work seamlessly within the Salesforce environment. Native tools are built on the Salesforce platform, meaning they leverage the same data model, security protocols, and user interface. This deep integration not only enhances the performance of your Salesforce CRM but also protects your initial investment by ensuring that all systems work harmoniously together, without the need for expensive custom integrations.
2. Reducing Integration and Maintenance Costs
One of the hidden costs of adopting non-native tools is the expense associated with integrating them into your existing Salesforce environment. These integrations often require significant IT resources to configure, maintain, and troubleshoot, leading to ongoing costs that can quickly add up. Additionally, when updates are released—whether by Salesforce or the third-party tool—these integrations may need to be reconfigured, adding further expense and complexity.
Salesforce.com native solutions eliminate these costs by working seamlessly within the Salesforce platform from day one. Because they are designed to function within Salesforce, there’s no need for complex integration projects, reducing both initial setup costs and ongoing maintenance expenses. Moreover, native solutions are automatically updated in sync with Salesforce, ensuring that your systems remain compatible and efficient without additional effort or cost.
3. Improving User Adoption and Reducing Training Costs
Another way Salesforce.com native solutions save money is by reducing the time and expense associated with user training. When your sales and support teams use non-native tools, they often face a steep learning curve, as they must navigate multiple interfaces and workflows that differ from Salesforce. This can lead to lower adoption rates, decreased productivity, and the need for ongoing training sessions—all of which translate into higher costs.
In contrast, Salesforce-native solutions leverage the familiar Salesforce interface, reducing the learning curve for your teams. Users can perform their tasks within the environment they already know, leading to faster adoption and higher productivity. This familiarity not only boosts user confidence and efficiency but also minimizes the need for extensive training programs, further reducing costs.
4. Streamlining Operations with a Unified Platform
CFOs are always looking for ways to streamline operations and eliminate inefficiencies. When your sales and support teams rely on a patchwork of disconnected tools, it often leads to duplicated efforts, data silos, and inconsistent reporting. These inefficiencies can drain resources and hinder decision-making, ultimately impacting your bottom line.
Salesforce.com native solutions help streamline operations by providing a unified platform where all activities—from sales calls to customer support interactions—are logged and managed within Salesforce. This not only ensures data consistency but also provides a single source of truth for reporting and analytics. By eliminating the need to reconcile data from multiple systems, native solutions save time and reduce the risk of errors, leading to more accurate forecasting and better financial outcomes.
5. Enhancing Scalability and Reducing Future Costs
As your organization grows, so too do the demands on your technology infrastructure. Non-native tools may struggle to keep up with this growth, requiring costly upgrades or replacements as your needs evolve. In contrast, Salesforce.com native solutions are designed to scale alongside your Salesforce environment, providing the flexibility to add new features, users, and capabilities without the need for major overhauls.
By choosing native solutions, CFOs can future-proof their technology investments, ensuring that their systems can grow with the business without incurring significant additional costs. This scalability not only supports long-term growth but also helps control future IT expenses, providing a more predictable and manageable cost structure.
For CFOs, every investment decision must be carefully considered, with a focus on maximizing ROI and minimizing unnecessary expenses. By choosing Salesforce.com native solutions, you can protect and enhance your Salesforce investment, reduce integration and maintenance costs, improve user adoption, streamline operations, and ensure scalability—all while controlling costs. In a competitive business environment, these benefits are not just nice to have—they are essential for driving financial success.