What is a Text Cadence?
A text cadence is a sequence of text messaging touchpoints to engage with customers and prospects via a sales engagement platform.
You may think of texting as a means of communicating with loved ones through your mobile device without having to pick up the phone. But, if you work at a business that relies on sales to operate, then you may be overlooking the power of the text as a professional tool.
Texting is a great way for companies to reach customers who don’t want to get on the phone and who don’t have the time or patience to check their email inbox. With texts, you can reach prospects on the go, and you can communicate in a way that is efficient and appreciated—not bothersome or intrusive. One of the keys to getting texting right for your business is mastering a text cadence. When you master a text cadence, you nail the rhythm and frequency of your texting so it draws leads in and does not push them away.
The Basics of a Text Cadence
Texting your potential customers can be a tricky business. You don’t want to annoy them and feel like you’re invading their time or space. But, you don’t want to be so infrequent with your texts that they forget about you, or that they think you don’t value their potential business. By mastering a text cadence, you get the texting frequency right, so you know that you’re nurturing a relationship via smartphone, but not becoming a burden for customers.
Here are tips to make sure you’ve got the right texting rhythm.
Understand the Preferences of Your Leads and Customers
Ask your leads if they are enjoying your texts or if they are too frequent (or infrequent). Your best source of feedback is the people you are trying to communicate with. They can let you know whether your cadence is spot on—or whether you can change it a bit to fit more with their needs.
Look at Data and Insights
Use a solution that can analyze customer interactions to see if your current texting efforts are working. Tracks all customer activity to get insights into whether your sales efforts are working or whether you need to tweak them. Data is your best source of knowledge. By using actionable insights from numbers and information, you can ensure that you’re making concretely-informed decisions.