Following the recent lockdown measures and work-from-home strategies, the role of outside sales reps dramatically shifted. Overnight, the concept of inside sales vs outside sales essentially disappeared. Field sales teams were grounded, and in response, many businesses scrambled to make internal changes. To ensure the ongoing growth and success of your company, you must adjust to the new normal and come to terms with the fact that your business model has now changed. Your go-to-market strategy will continue to change and if you do not adapt, you will be left behind. We Have Been...

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