In this article, we’ve outlined six steps to help guide your organization through a digital sales transformation. These steps will maximize the effectiveness of your transformation initiative and help drive your sales team to new heights. The role of sales has forever been changed by technology and the digitalization of society. The days of closing deals on the golf course are long gone. To compete in today’s hypercompetitive market, revenue organizations must not only embrace technology—they must prioritize it as a mission-critical pillar of modern business. Sales teams are now faced...

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