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Hightlights

How to Craft Sales Emails that Get Responses

Email is a powerful sales tool, but only if used effectively. Crafting effective sales emails requires a mix of art and data, along with a thoughtful approach.

Guided Selling for Sales Leaders: 10 Reasons to Leverage Guided Selling in 2023

In today’s day and age, sales teams – from field AEs through SDRs – are more dispersed and remote than ever. New technologies and strategies are required to keep performance levels high in the current selling landscape. One strategy companies can leverage to maintain productivity is guided selling. Download “Guided Selling for Sales Leaders: 10 Reasons to Leverage Guided Selling in 2023” to learn about the benefits sales leaders will see by implementing guided selling. Please fill out the form to access the eBook.

Conquer Recognized As A Leader In The 2021 Aragon Research Globe For Sales Enablement Platforms

We are proud to announce Conquer’s has been recognized as a Leader in the 2021 Aragon Research Globe™ for Sales Enablement Platforms. Aragon’s 4th Annual Report ranks 14 major sales enablement providers based on two factors: strategic company vision and performance aligned with achieving that vision.

Webinars

Building a Winning Sales Team | TFOS E3

In this episode of Future of Selling, host Rick Smith talks with Jason Forrest, CEO of Forrest Performance Group, about the future of sales. They cover AI integration, the “Coachable GUMP” formula for hiring top salespeople, and strategies to achieve high conversion rates through mindset and personalized training.

Case Studies on Successful Sales Process Changes with Conquer

The pace of innovation in sales engagement technology means that today’s sales teams have more tools at their fingertips than ever. However, implementing the right solution—and one that integrates seamlessly into existing workflows—is critical to achieving sustainable improvements. 

 

Below, we explore three cases where Conquer’s sales solutions helped leading companies not only meet their sales goals but also transform their entire approach to customer engagement. The results highlight how Conquer enables operational excellence and maximizes customer satisfaction.

1. Financial Services Provider Increases Meetings Booked by 150%

Our first case study involves one of the largest financial services providers in the United States. With a large, decentralized sales team handling thousands of inbound calls daily, their sales engagement tool was hindering productivity rather than supporting it. Long hold times led to abandoned calls, which meant missed opportunities and unrealized revenue.

 

Challenges

  • Lost Inbound Business: Long wait times and call abandonment were common, costing the company a significant portion of inbound leads.
  • Process Prioritization Gaps: Coordinating thousands of inside sales reps was a logistical challenge. Without a structured process, reps missed valuable opportunities, lacked focus, and struggled to align with the overall sales strategy

 

Conquer’s Solution

Conquer’s implementation involved a complete overhaul of the inbound call system, enabling skill-based routing to drastically reduce wait times by 98.3%. 

 

Since Conquer is also native to Salesforce, it created guided workflows that helped reps focus on the right actions at the right time. By automating these workflows, Conquer allowed reps to spend more time selling and less time managing processes, significantly boosting productivity and morale.

Conquer’s Solution

Results

  • 150% increase in meetings booked through streamlined scheduling and enhanced visibility
  • 3.7x growth in average deal size by enabling more high-value opportunities
  • 225% surge in pipeline creation, creating a much fuller sales funnel and reducing the chance of missed revenue.

 

For a company with high sales quotas, time efficiency and precision in lead handling are critical. Conquer’s solution not only increased booked meetings but also provided a more predictable and scalable process. 

 

Sales reps now work with a framework that ensures consistent performance, reducing stress and boosting overall job satisfaction. By streamlining the entire customer journey from the initial inquiry to the booked meeting, Conquer effectively maximized every touchpoint, leaving little room for lost revenue.

 

This transformation reflects a larger industry shift towards data-driven sales engagement and shows how Conquer empowers financial institutions to enhance their sales process without disrupting core operations.

 

2. Fortune 500 Waste Management and Remediation Services Company Increases Call Connections by 34%

The second case study highlights a Fortune 500 company specializing in waste management and energy. This company’s sales team faced significant challenges with call quality, lag, and frequent drops, which prevented them from effectively connecting with clients. These issues, coupled with a lack of responsive support, stifled sales productivity to a mile. 

 

Challenges

  • Inconsistent Call Quality: Issues with lag, dropped calls, and poor audio quality created a poor experience for both agents and customers.
  • Fragmented Reporting: Data inconsistencies across systems impeded accurate reporting, leading to challenges in coaching and accountability.

 

Conquer’s Solution

By implementing Conquer’s telephony backbone, backed by tier-one carriers, the waste management company saw an immediate resolution to its call quality issues. 

 

Conquer’s fantastic multi-channel communication came with real-time call logging, accurate reporting, and a single source of truth for all customer interactions. This not only improved the team’s call efficiency but also created a culture of transparency and trust around sales performance metrics.

 

Results

  • 34% increase in call connections thanks to reliable call quality and decreased latency
  • 20% longer call durations, enabling deeper and more meaningful customer conversations
  • 10% increase in outbound calls, allowing the team to reach more prospects daily

 

For companies in customer-facing industries, reliability is a non-negotiable aspect of their communication strategy. Conquer’s technology enhanced call quality and instilled greater confidence in the sales tool among reps, enabling them to fully engage with clients without technological distractions

 

The implications of this are profound: accurate, real-time data provides leadership with clear insights into performance, empowering them to coach their teams effectively and set realistic, data-backed goals. 

 

Furthermore, the time saved from not having to manually log and verify call data allowed agents to increase their daily outreach, thereby driving more revenue opportunities.

Conquer’s Solution

3. Payroll Provider Achieves 75% Adoption and 100% PCI Compliance

The third case involves a Fortune 1000 payroll provider facing critical adoption and compliance challenges. Low user adoption of their previous solution led sales reps to use personal phones, which posed significant compliance risks and left interactions undocumented, leading to a loss of valuable customer data.

 

Challenges

  • Low User Adoption: Frustrations with poor call quality led sales reps to bypass the previous solution, using personal phones instead.
  • Compliance Risks: By using personal devices, reps inadvertently created a serious risk for PCI compliance violations, exposing the company to potentially costly penalties.

 

Conquer’s Solution

Conquer provided a platform designed to log every call directly into the CRM. This not only improved data visibility but also assured compliance, as Conquer’s built-in tracking made it easy to monitor and verify each call. 

 

With seamless integrations and high call quality, Conquer’s solution encouraged user adoption, helping the payroll provider achieve full PCI compliance and significantly enhancing operational efficiency.

 

Results

  • 75% increase in user adoption, encouraging consistent use of the platform by all sales reps
  • 15x improvement in sales operation efficiency, boosting productivity with reduced manual data entry
  • 100% PCI compliance, mitigating compliance risks and avoiding hefty fines

 

Beyond compliance, Conquer’s system transformed how the payroll provider engaged with prospects. Automated call logging allowed leadership to understand each customer touchpoint, ensuring accurate forecasting and reduced risk exposure. The improvement in adoption also meant that the company could maximize its investment in Salesforce. 

 

Conquer’s platform empowered reps to handle each call with confidence and build stronger relationships by focusing on client needs rather than grappling with compliance concerns.

 

With Conquer, the payroll provider created a standardized, reliable process that reduced liability and brought stability to sales workflows, setting them up for sustained growth.

Key takeaway: Driving lasting change is possible with Conquer

The experiences of these companies demonstrate the transformative impact Conquer can have on sales operations. By providing reliable, data-driven tools that integrate seamlessly with Salesforce, Conquer enables teams to overcome technical limitations, improve workflow efficiency, and establish a more disciplined sales process.

 

The benefits go beyond metrics like call volume or wait times. Conquer’s guided workflows, transparent reporting, and reliable telephony infrastructure allow sales teams to focus on what matters most: building meaningful customer relationships and driving revenue. 

 

Whether addressing compliance issues, operational inefficiencies, or customer experience challenges, Conquer’s solutions empower companies to achieve and maintain higher sales performance standards.

Wrapping up

For businesses aiming to modernize their sales processes and improve customer engagement, Conquer offers not only cutting-edge technology but also a strategic advantage that adapts to their unique challenges. With Conquer, sales teams are equipped to meet today’s high standards and pave the way for long-term growth.

 

Ready to see how Conquer can transform your sales process and drive measurable growth? Book a demo with our team today to discover how seamless sales engagement can empower your team, improve customer experiences, and accelerate revenue. Don’t wait—unlock the potential of a streamlined, data-driven sales process with Conquer.

Optimizing Your Sales Workflow: A Guide to Success

Tired of a poor sales workflow? Process optimization is about more than saving time; it’s key to closing deals faster, building better customer relationships, and driving revenue. Each part of your workflow, from lead response to follow-ups and reporting, offers an opportunity for improvement. In this guide, we’ll discuss some insider tips to maximize your team’s potential.

What is a sales workflow?

A sales workflow includes the steps taken by your team to turn leads into loyal customers. As such, it involves generating a lead, nurturing, following up, negotiating, and eventually closing the deal.

 

An optimized sales workflow is designed to create seamless interactions between your sales reps and prospects at every stage of the buying journey. By reducing friction and enhancing engagement, this approach ensures reps can anticipate prospect needs, tailor outreach effectively, and maintain momentum toward closing the sale.

How to improve a sales workflow in 9 steps

A smooth sales workflow helps sales reps stay meaningfully connected with prospects in real time, allowing for timely adjustments that meet each prospect’s unique needs and expectations. Here’s how you can do this in nine simple steps.

1. Find and eliminate bottlenecks

Start smoothing your workflow by mapping out the bottlenecks that slow down a process. Bottlenecks can easily happen anywhere along the sales process: slow lead response, redundant tasks, or ineffective communication. 

 

They bring down progress and cause discrepancies that, more often than not, result in missed opportunities. For example, leads not followed up promptly might either lose interest or turn to your competitors.

 

Tools like Conquer let you continuously visualize the sales journey for a prospect. As such, it will be easier to see where leads fall out of the process and where bottlenecks may happen. You can then address those by reorganizing processes, shifting responsibilities among owners, and providing tools for enhanced communication and task management.


Pro Tip: Consider implementing guided selling through the use of a sales engagement platform that will automate routine tasks, reduce bottlenecks, and allow sales representatives to stay focused on high-priority tasks.

2. Utilize cadences for structured outreach

A clearly defined sales cadence is one of the most powerful components of any optimized sales workflow. The sales cadence adds structure to your outreach so that leads receive timely follow-ups across email, phone, social media, and SMS. A consistent cadence keeps you on a prospect’s radar without coming across as too pushy.

 

Sales tools let you build multi-channel cadences where personalization and timing can be adjusted based on incoming engagement data​. This not only serves to enhance lead engagement but also enables sales reps to focus on relationship-building instead of manual outreach management. With a clearly defined cadence, the sales team can ensure:

 

  • Predictability: With a structured approach, every rep follows a proven technique to achieve consistent results.
  • Efficiency: Automation eliminates repetitive work, freeing reps’ time to invest in crucial tasks.
  • Scalability: A systematic cadence accommodates bigger lead volumes without increasing the manual workload.

3. Automate repetitive tasks

Automation is at the very core of any effective sales workflow. Repetitive tasks, such as follow-up emails, lead assignments, and data entry, eat up time and will most often have discrepancies. Automation frees your sales reps to produce added value activities such as personalization and nurturing relationships with your prospects.

 

Sales automation ensures that leads are nurtured consistently while avoiding any possibility of missing a touchpoint. 

 

Automating administrative tasks reduces human error and frees your team to move with the same momentum on every lead. Some platforms even let you set up automatic responses, reminders for follow-ups, and engagement tracking without leaving your CRM.

4. Use data-driven insights to inform decisions

Data-driven insights serve as a goldmine for further guidance in decision-making and perfecting your strategies. Analytics help sales leaders monitor key metrics, including response rates, conversion ratios, average deal size, and customer acquisition cost. 

 

For instance, you can continuously refine your approach by tracking which messaging or outreach methods generate the most responses. Data-driven insights help your team stay agile and adaptable, which is especially valuable in fast-changing markets. However, to ensure you use this data effectively, here’s what you can do:

 

  • Segment Analysis: Understand engagement across diverse customer segments to tailor outreach accordingly.
  • Performance Metrics: Identify top-performing sales reps and replicate successful tactics across the board.
  • Forecasting: Anticipate future sales trends based on the current engagement rates and plan resources more effectively.

5. Use multi-channel communication

Engage leads on multiple channels like email, phone, SMS, and social media for better reach and engagement. One key benefit of a multi-channel approach is you can mold messages according to the platform, thus making it more personal for the lead.

 

Professional tools can achieve real-time synchronization of communications, resulting in a frictionless experience with minimal time wasted toggling between platforms​. This way, every interaction with a lead will be recorded in your  CRM for a complete view of the prospect, making tracking engagement and communication history much easier.

Optimizing Your Sales Workflow

6. Focus on guided selling for consistency

Guided selling helps sales teams navigate the buying process through data-driven recommendations and real-time insights. It takes the guessing game out of outreach by allowing reps to focus on high-quality leads and make informed decisions based on lead engagement data.

 

With guided selling platforms like Conquer, reps always have an idea of the next steps that need to be taken, including what messaging to use and what the best communication channel is—all based on past interactions. Having this type of intel allows for consistency with your sales process so that less-experienced reps can perform at a high level and ensure:

 

  • Speed-to-Lead: Reps can instantly prioritize the hottest inbound leads, connecting with prospects when interest is highest.
  • Consistency: All reps can use the same best practices so the messaging will be  high quality and consistent with your brand.
  • Personalization: Reps can make the most out of data insights to improve the engagement experience by tailoring content so it is relevant to the prospect.

7. Optimize lead response time optimization

Improving your speed-to-lead—the time it takes to respond to new inquiries—is critical. Research has shown that the quicker a sales team gets in touch with a lead, the better the possibility of converting that lead. This is even more critical for highly competitive markets where responding immediately can make the difference between winning and losing the deal.

 

Automation can also enable leads to route to the right representative based on predetermined qualifications such as geography, industry, or deal size. You can make sure that reps are alerted the very moment a new lead comes by setting notifications and automating lead routing.

 

Pro Tip: Respond to new leads within the first hour of contact for maximum likelihood of engagement.

 

8. Refine your sales playbook

A sales playbook is a structured and repeatable sales process that standardizes the sales process, scripts, key selling points, buyer personas, and strategies to handle objections. So, it is a valuable resource for both new and seasoned reps.

 

A continuously updated sales playbook represents the current strategies for how reps stay current on the latest sales trends and customer demands. Training also becomes easier because the reps know exactly what to do at each stage of the buying journey.

9. Centralize data in your CRM

A centralized CRM keeps track of and reports on your activities, giving you full insight into the sales process. It allows sales managers to track KPIs such as win rate, average length of the sales cycle, and team productivity—all within one single platform. 

 

Centralized reporting enhances visibility, making it easier to identify trends and attain an understanding of lead quality to make necessary alterations in your strategies.

 

Reports and dashboards provide real-time insights to keep the sales team informed, accountable, and continuously improving. Teams can make data-driven decisions to optimize each step of the workflow through regular review of these metrics.

Wrapping up

Optimizing your sales workflow is key to having a productive, scalable, and efficient sales process. By strategically implementing automation, reducing lead response times, and using data-driven insights, you can transform each stage of the workflow to achieve exceptional results and drive sustained growth. 

 

Equipped with the right tools, you can simplify processes, optimize your team’s performance, and close deals faster. Ready to level up your sales workflow? Find out how Conquer can empower your team to achieve more. Reach out for a free demo today!

Coaching Your Coaches: Improving Managerial Effectiveness Webinar – October 2024

Coaching Your Coaches: Improving Managerial Effectiveness Webinar - October 2024

WATCH ON DEMAND

Join Conquer for a game-changing webinar on effective sales coaching. Learn how to enhance managerial effectiveness by applying modern coaching strategies that fit today’s sales landscape.

 

With deep-dive focuses on leveraging AI to ensure consistent and objective coaching, our experts discuss strategies that have proven their worth in improving the productivity of sales and teams.

Host

Copy of 294_PhotographyG_4A9A0239
Rick Smith,
Chief Operating and Customer Officer

Catch this on-demand webinar to learn about:

  • Effective sales coaching processes: Learn how to apply structured, objective approaches to coaching that drive results.
  • AI-driven insights for sales teams: Explore how AI can improve team agility by providing actionable insights for continuous improvement.
  • Coaching metrics that matter: Discover what coaching metrics move the needle and how to track them effectively.
  • Live Q&A and case studies: Hear real-life applications and answers to your questions about maximizing coaching impact.

 

At Conquer, we’re not just redefining sales coaching—we’re empowering your teams to reach new heights. This is your blueprint for success. Jump in and start conquering!

Building Your LinkedIn Brand for B2B Growth | TFOS E2

In this Future of Selling podcast episode, Harris Fanaroff shares insights with Rick Smith on personal branding, LinkedIn strategies, social selling, and authentic networking in today’s relationship-driven, AI-enhanced sales landscape.

How to Integrate New Sales Tools Effectively

Integrating new sales tools into your workflow is essential for remaining competitive in today’s sales landscape. Though all sales tools are designed to heighten performance, enrich customer engagement, and smoothen operations, effective integration holds the magic for unlocking their full power.

Integrating New Sales Tools in 5 Steps

If not well-planned, these very tools might make the processes more complicated than they should be. Whether you’re adding CRM platforms, automation software, or advanced analytics, your goal is to enhance your existing sales processes and boost productivity seamlessly. Here’s a step-by-step guide on how to do that.

1. Evaluate your current workflow

Before introducing new sales tools in your organization, it’s crucial to consider the running systems and processes within your organization. 

 

Take a step back and observe how your sales team works on a day-to-day basis. Do inefficiencies stand in the way of your team? For example, are reps repeating certain manual tasks, irregular follow-ups with prospects, or data coming from too many disconnected sources? This often makes them waste time and lose those opportunities.

 

Identifying these gaps helps you choose sales tools for specific pain points and avoid too many complex additions. For instance, if your team has to waste too much time on administrative tasks, consider automation tools that automate tasks like scheduling and follow-up emails


If your team needs help managing customer relationships, something like Conquer will also help. Since Conquer is native to Salesforce, it effortlessly allows reps to stay within one platform without losing track of important touchpoints.

2. Get a buy-in from your sales team

Introducing new sales tools can be a two-edged sword: even the best sales tools will amount to nothing if your team does not accept them. The most common issues with implementing new technology are resistance due to feeling overwhelmed by extra software or uncertainty about its benefits.

 

The key here is early buy-in with your selling team. Instead, include your team in some aspect of the decision-making process. Explain to them how these sales tools will directly help them by making their jobs easier and more efficient. 

 

For instance, automation software that takes over mundane tasks like data entry or follow-up emails lets your reps focus more on selling and building relationships. Demonstrating real-world benefits like these helps to frame the conversation from “one more tool to learn” to “a tool that saves me time and effort.”

 

In addition to communicating the benefits, solid training should be provided. Even for the most intuitive of tools, training is necessary to ensure your team knows how to get the most out of them. Provide practical training sessions, access to tutorials, and ongoing support so that your team feels competent in effectively using the new technology.

3. Scale up gradually

Whenever it comes to integrating sales tools, it helps to start the transition on a small scale. Rather than enacting this new tool across your entire sales team all at once, consider scaling it back by introducing it to smaller groups. This will give you a very effective first test phase to get feedback and troubleshoot issues.

 

Consider introducing a new tool to a subsection of your sales representatives who are more comfortable with technology or more open to new processes. These will help inform the wider rollout and let them be internal champions in promoting the use of the tool. This also minimizes disruption and helps create early success stories that can boost wider adoption.

 

Another consideration is tool scalability. Find tools that will grow with your business and your sales team. When your current customer base grows, you need a tool to support more data and more complex workflows. Platforms like Conquer are built to scale with your business, meaning your tools will remain relevant no matter how large your operation becomes.

4. Work out the kinks of data migration

Data migration is perhaps the most complicated part of onboarding new sales tools. Seamlessly shifting data from one system to another is crucial for record-keeping and operational continuity. 

 

This entails customer information, records of sales activities, and communications histories, which could be time-consuming and vulnerable to errors if their execution is not well thought out. That’s why teams must collaborate closely with their IT staff or support from vendors to avoid data loss during the migration. 

 

You should have a clear roadmap of how it should take place, including steps required to validate data for accuracy. You would also want to test the migration on a small scale before fully committing to the new system. Tools like Conquer make this process easier because all your data resides on one platform, so there’s no need to sync from and to other platforms.

5. Monitor performance & make adjustments

Once your new sales tools are up and running, it’s actually time to monitor their performance. The first step in this regard is setting specific goals and metrics to determine how well the tool has impacted your sales operations. Are your reps now closing deals at a faster rate? Is your lead conversion rate going up? Has customer engagement risen?

 

By monitoring these metrics, you can understand how well this new tool works and where else to make other adjustments. Real-time analytics can also be particularly helpful here. Apps like  Conquer provide real-time information regarding sales performance to help make real-time strategy changes based on what is working and what isn’t. 

 

If some of the features are not working as expected, do not be afraid to make adjustments or reassess training so your team is adequately using the tool. Remember, the best sales tools are agile and flexible; you can mold them as your needs change with time. As a business grows, so do the sales processes, and your tools should facilitate this growth.

Monitor performance & make adjustments

Building a continuous improvement culture

Implementation of a new sales tool is never a one-and-done project. Encouraging a spirit of improvement in the sales team will help keep the outcome of your efforts longer. 

 

Let them know that the representatives can study all the tool’s features and share knowledge with colleagues. Schedule regular knowledge-sharing sessions where the team members can discuss best practices and suggest specific hacks to extract maximum potential from the tools.

 

You’ll also want to stay on top of updates and new features released by the tool’s manufacturer. That way, when changes come along in the system, you are updated, and your tools will continue to be as effective as your business evolves.

Wrapping up

Success in sales does not happen overnight. When integrating new sales tools, consider your integration carefully, start small, train comprehensively, and monitor performance—you can be certain your tools will deliver what they promise.

 

It’s not just about tacking new software onto the tech stack; it’s making sure every single tool you have serves a clear purpose, solves real challenges, and ultimately drives better results. If you want to integrate a sales tool that ticks all these boxes, try Conquer today!

Why ABM is the Key to B2B Growth | TFOS E1

Discover the future of B2B sales with insights from top industry experts. In this episode, we dive into the evolving buyer’s journey, the rise of ABM, and how aligning sales and marketing can drive success.

Future of Selling Podcast: Key Takeaways from Episode 1

Success in sales is a transformative process. It’s all about who your customer is, embracing technology, and smoothing your strategy over and over. In our latest Conquer podcast episode, we talked about the changing landscape of B2B sales and marketing and how we can leverage that change to take sales performance to a totally new level.

 

We also discussed the evolution of the buyer’s journey post COVID-19, and ABM’s growing importance in driving engagement. Here are the main takeaways from this podcast.

Buyers are staying behind the veil longer

One of the big shifts in B2B sales today is that buyers are spending more and more time staying “behind the veil” until they’re ready to actually engage with a sales team. The internet makes so much information accessible that enables buyers to self-educate before they ever reach out.

 

In fact, by the time a prospect contacts a sales representative, they are well into the buying decision process. Because of that, both sales and marketing must revisit how they conduct outreach.

 

It’s no longer about chasing leads. Today, it’s about being relevant to those touchpoints where buyers do their research so that when they want to make a purchase, your company is at the top of their minds.

For that, businesses need quality and relevant content to inform the buyers and gain their trust. The right content strategy will give your company thought leadership positioning and attract buyers before they are ready to engage.

ABM requires a proactive approach

Account-based marketing (ABM) was another key focus of the podcast. As Peter and Julia noted, ABM flips traditional marketing by being really proactive against specific high-value accounts rather than sitting back and waiting for the leads to come to you.

 

ABM demands deep insight into the target accounts, personal outreach, and full alignment of sales and marketing teams.

 

What’s more, for ABM to be truly effective, it is not only about targeting the right accounts but delivering the right message at the right time. This involves close alignment between sales and marketing to coordinate the messaging and timing.

In the podcast, Conquer CRO, Rick Smith also discussed how personalization extends beyond merely naming a customer’s name in an email. It goes deeper; it is actually to understand a customer’s needs, preferences, and pain points.

 

Just think of sending an email that not only uses the client’s first name but refers to his recent purchase or particular challenge he faces. Stuff like this develops a kind of assurance in your words and depicts a sense of concern for others. 

 

When competition is hot, these personal touches are just what you need to make a difference and develop long-lasting relationships with your audience.

Streamlining sales processes is a must

We all know time is money, and in sales, this is even more important. In the podcast, Rick discussed how streamlining the sales process helps improve effectiveness. 

 

As he explains it, the more your sales get bogged down with mundane and repetitive tasks, such as sending follow-up emails and setting up calls, the less time there is left for what actually matters: building relationships and closing deals.

 

Automation tools can be used to get the routine tasks out of the way. While freeing your time, you are equipping your team to involve themselves meaningfully with clients. Besides, a well-defined sales process helps observe bottlenecks and lagging areas. 

 

Another important aspect here is smart insights. Having insights is almost like a secret weapon in today’s data-driven world. Rick further explained how sales leaders can leverage technology to enable their sales teams to make informed decisions. You can track KPIs and get further insight into customer behavior with the right tooling.

Sales leaders need to stay ahead of the curve

The sales landscape keeps evolving; sales leaders must learn continuously to keep up with it. Unlike in the past, where the process was more linear, today’s buyers move through multiple channels, jump back and forth between stages, and often engage with multiple touchpoints before making a purchase decision.

 

Among the key takeaways from our podcast, Rick details how encouraging a learning culture within your sales team is the best thing you can do. This often entails mapping the buyer’s journey and creating tailored content and touchpoints for each stage. 

 

For example, when sales and marketing teams understand how their prospects move through the funnel, they can engage in a way that feels more personalized and less transactional.

Sales leaders need to stay ahead of the curve

Sales do not exist in a vacuum, and one of the more salient points made by Rick was the need for departments to cooperate. When sales teams are on good terms and working effectively with marketing and customer support, they’re able to build a much better all-around strategy that enhances the customer experience at every touch point.


Marketing shares their insight into customer behavior with the sales team, which the latter can use to refine their approach. Customer support passes common client issues on to the sales team, which the salespeople can bring up in their pitches. This communication between departments ensures a consistent message is brought to the customers.

What tools are essential for sales growth?

With some key insights on streamlining sales processes, Rick also pointed out some tools that will assist in implementing these strategies with verve. Be it CRM software, email automation, or analytics platforms, the right tools make all the difference.

 

For example, customer relationship management systems like Conquer are essential. These platforms help you manage interactions with your customers and track sales activities. They can also provide insight into customer history and preferences for personalized engagement.

 

On the other hand, email automation tools take over follow-ups and outreach via email, freeing your sales team to work on relationships rather than get bored with administrative work. Analytics software also gives leaders insight into customer behavior, informing them of their sales strategy and where to adjust.

 

Remember, when you choose the tools, consider what will make life easier for your team and how those solutions will impact them on a daily basis. You want to enable your sales team, not make it harder on them.

Wrapping Up

The insights shared in our latest Conquer podcast episode speak to a few key elements of sales success: personalization, streamlining processes, data-driven decisions, continuous learning, and collaboration. When applied properly, these strategies can help you bring sales success in today’s competitive sales environment.


Now, with these takeaways in your mind, think about how you could implement them within your organization. If you need more insight on how to make it all work, get the Future of Selling eBook today!

Coaching Your Coaches: Improving Managerial Effectiveness

Coaching Your Coaches: Improving Managerial Effectiveness

Tuesday, October 22

12 PM EST / 9 AM PST

Are you measuring your coaching? Join Conquer’s Chief Operating and Customer Officer, Rick Smith, and learn how to leverage a consistent, objective sales coaching process using AI to level up your sellers, distribute best practices, and drive more productivity.

Gain insight on how Conquer enables our customers to keep their sales teams agile and ahead of their competitors with AI technology. You won’t want to miss this presentation!

Host

Copy of 294_PhotographyG_4A9A0239
Rick Smith,
Chief Operating and Customer Officer

Register

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